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    Holloway Road

    Retail & Office Development

    Full refurbishment and development of a locally listed 1930s Art Deco Marks & Spencers on Holloway Road. Over three storeys of retail space was converted and fitted out, including a contemporary intervention to create a new separated circulation core to the upper floors. The Ground floor was tenanted to Lidl, whilst the upper floor office space is being fitted out for Ottolenghi.  E2 was Lead Designer for the enabling works throughout this substantial and complicated project.

    The simple honesty of the architecture is highlighted by a bold accent yellow paint to the doors and architraves. This is contrasted against an off-white paint to the walls and the light grey rubber flooring. The paired back aesthetic allows the black bespoke steel staircase to become the central focus feature to the new circulation core to the building. These elementary but effective architectural decisions reveal the structure beyond the architecture with one complimenting the other.

    The success of the approach here can be found within Meis’s expression for “Less is more”.

    This project involved a full compliment of consultants and subconsultants. E2’s roles as Lead Designer saw our involvement throughout from the application to the planners for change of use, technical design and tender, and throughout the construction phase too. The complexity of the project was in the fluid scope of works that required careful consideration throughout in order to prevent any abortive works and unnecessary costs to the client

    What Kind of Client Are You?

    Each project brief and each site is unique. We work with private clients to realise their dream homes and developer/investor clients to build profitable property portfolios on residential, commercial and mixed-use projects.

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    Sam Cooper


    You will:

    • Rest assured that you have achieved the maximum value from your site.
    • Give delight to all those who experience your new property.
    • Be happy in the knowledge that you have enacted the most appropriate scheme.
    • Be confident you have achieved the best return on your investment, for you and the property.
    • Be proud you have enacted a positive and sustainable impact on the environment.
    • Have peace of mind with an accredited RIBA award winning Architect working on your project.
    • Have sophisticated contemporary architecture that inspires and works to deliver you maximum comfort.

    We guarantee:

    • E2 Director Sam Cooper will be lead consultant on your project from inception to completion.
    • We will explore all viable options for the project to ensure that you receive the return on the investment that you desire.
    • We will add lasting value to you and your asset.
    • We will agree a project programme and constantly review and report against it.
    • We will respond to all communication within 24hrs in the working week.
    • Our entire team will be dedicated to delivering complete customer satisfaction.
    • You will be delighted with the result.


    We can’t guarantee the result of any planning application, but we can guarantee that we will use our skill, care and expertise to give you the best chance of success in what you aspire to.

    Sam Cooper


    "This was a difficult project with high levels of complexity, E2 found the best solution and delivered it with aplomb. I wouldn’t hesitate to recommend them and look forward to working with them again."

    Graham Perkins

    Developer Client, St Martin's Lane

    "E2's work on Grade II Listed The George and Dragon has resulted in the enhancement and preservation of one of London’s historic pubs, which was in danger of collapse."

    Scott Payne, Development Manager-Max Barney

    Developer Client, The George & Dragon

    Our No Obligation Consultancies

    The success of your project can be measured in many
    ways. But at the core is what value has been added to
    the site in the process of a project.

    We will work with you to ensure every potential
    to increase value is explored at every stage of the project.

    Our clients have profited from our imagination in many
    different ways.

    Our promise to you is our continual planning for
    maximised gain, from a strategic level right down to
    the detail.

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